Hello!

My name is Sandy Chang.

I am a creative lead based in Taipei. 

Creative. Strategic. Globally minded.

I’m a creative leader with 12+ years of experience building brands across beauty, hospitality, and lifestyle industries in Asia and North America. I specialize in shaping brand vision through strategy, creative direction, visual merchandising, retail experiences, and integrated campaigns—bringing ideas to life across physical, digital, and experiential platforms.

From global beauty brands to multi-brand hospitality businesses, I lead teams and creative partners to develop meaningful brand stories, immersive experiences, and solutions that connect with audiences while delivering measurable business impact.