Consumer Engagement
Store Distribution VM Design/ Enhanced Store Visual Merchandising Activity/ POP-UP Events/ PR Events/
MAC Cosmetics
STORE DISTRIBUTION PLANNING
Throughout the revolution of store design, the key is to keep the store relevant, appealing, and aligned with the evolving needs and preferences of consumers. Collaboration between the APAC design team, sales team, and management is essential to create successful store spaces that stand the test of time.
Hanshin Dome
SOGO Taipei
Mitsukoshi Taipei- A11
MAC Cosmetics
STUDIO FIX FLUID SPF 15 24HR MATTE FOUNDATION PRESS DAY
Art directed and coordinated press day visual planning and venue design.
The venue is designed along the idea of I WEAR MAC. A photography studio is implanted at the event, representing the worry-free mood everyone can have to high resolution cameras when MAC Studio Fix Liquid Foundation is on.
MAC Cosmetics
HYPER REAL PRESS DAY
Art directed and coordinated press day visual planning and venue design.
The skywalk entrance design was inspired by the lightweight sense of feeling of the clouds, in order to embrace the outstanding featherweight performance of the product. Hopefully, the journey encourages guests to take photos and share their experiences on social media platforms and tells a story of how the product empowers guests with its featherweight performance.
MAC Cosmetics
MAC YOU GLOW Y2K光次元咖啡館
Art directed and designed event visuals including brand activation retailer event & graphic elements. By integrating marketing and sales requirements into the event design, I created a cohesive and unified experience that benefits both departments and maximizes the event's overall impact on the business
POP-UP EVENT
KEY VISUAL CREATION
social elements
